I’ve recently discovered the blog Online Video Watch, which doesn’t an excellent job keeping tabs on the latest developments in the online video world.   I particularly liked this recent post, which focuses on the migration from user generated content to professionally produced content on the web.

Now, I don’t think UGC is going away anytime soon. In terms of economic value, though, professionally produced content that is polished, smart, and sophisticated will have an edge.  This is particularly true when large brands are concerned, as there is an even greater incentive to protect their core brand assets.