Will It Blend? is a web video-driven viral marketing campaign from Blendtec, a company that makes industrial strength blenders. Each episode consists of founder Tom Dickson attempting to blend various items, including an iPod, golf balls, cubic zirconia, and a McDonald’s Extra Value Meal.

The campaign has been a huge success, landing the founder of the little known company on such national television programs as the Today Show (where he blended a half a chicken with Coca-Cola before feeding it to Meredith Viera) and the Tonight Show (where he successfully blended a rake handle.) Between YouTube and the Will It Blend? website, the videos have been viewed more than 100 million times. According to the company, “The campaign took off almost instantly. We have definitely felt an impact in sales. Will it Blend has had an amazing impact to our commercial and our retail products.”