Here’s an interesting post from Silicon Alley Insider talking about the various ways that different web video properties count a “view”. The big question that companies are still trying to work out is whether a view is counted every time a video is launched, or whether to count only one view per IP address. The problem with the former is over counting, as a view can be registered each time a single person watches the same clip. The problem with the latter is undercounting, as often times many people can share a single IP.

It’ll be interesting to watch how this gets sorted out over the coming months and years.