Another recent article in the Times talks about how “lunchtime has become the new prime time” for web video. With millions of office workers around the country looking for a mid-day diversion, sites that feature video have been seeing massive traffic spikes when employees take a break for their afternoon sandwich.

What’s interesting is that media companies are now responding to the trend by actually releasing new content and webisodes to leverage the natural tendency for traffic to spike at noon. In addition, producers are now charging higher advertising fees for programs that launch at lunch, thereby turning the time slot into a web-version of prime time.