The subject of a recent article in the New York Times, Crescent Heights is the new web series put out by Procter & Gamble to promote their Tide brand. I think the content on this one is a bit flimsy (or maybe I’m just the wrong demographic), but it’s interesting and inspiring to see a consumer goods giant like P&G experimenting in this space. Could we be going back to the golden days of television, when literal soap operas ruled the airwaves?